PowerShift is an biannual convening that brings together thought leaders, authors, and the select innovators and creators to forge new relationships and discuss top leadership priorities in organizations and society.

We developed a fun, energetic graphic identity system for their inaugural gathering in San Francisco. The system was used across all supporting collateral: signage, name badges, informational booklets, dinner menus, and more.

Powershift Graphic Identity
Attendee's official titles were struck from their name badges. Upon arrival, they were given a marker and encouraged to write in their dream title. Our tactic worked beautifully, reinforcing PowerShift's improvisational, playful culture and setting the tone for interaction and out-of-the-box thinking.

Looking ahead to future gatherings, our deliverables can collectively function as a living style guide for the creation of additional marketing and event collateral.

Event photographs courtesy of Marianna Nobre and Patrick Bresnan.