PowerShift is an biannual convening that brings together thought leaders, authors, and select innovators to forge new relationships and discuss top leadership priorities in organizations and society.

We developed a fun, energetic graphic identity system for their inaugural gathering in San Francisco. The system was used across all supporting collateral: signage, name badges, informational booklets, dinner menus, and more.

Powershift Graphic Identity
Attendee's official titles were struck from their name badges. Upon arrival, they were given a marker and encouraged to write in their dream title. Our tactic worked beautifully, reinforcing PowerShift's improvisational, playful culture and setting the tone for interaction and out-of-the-box thinking.

Looking ahead to future gatherings, our deliverables can collectively function as a living style guide for the creation of additional marketing and event collateral.

Event photographs courtesy of Marianna Nobre and Patrick Bresnan.