Head High is an adventurous winery built by explorers. Their mission is to produce delicious wine, ignite the adventurous spirit through brand ambassadors, and to be leaders in environmental and community stewardship.
We created a brand identity system and strategy uniting winegrowing, surf culture, and strategic giving. In order to communicate their new brand in a consistent and compelling way, we delivered a comprehensive set of guidelines and templates for use across a range of digital and physical applications. Elements included a color palette, tone of voice, bold typography, aspirational photography, brand purpose, and value propositions for several key audiences.